Strategic Fundamentals of a B2B Website

B2B or Business to Business refers to trading between different businesses. The word B2B is now used commonly for transactions done online between businesses as well as the process of finding new business partners online. In other words, from a seller’s perspective, it’s the process of finding buyers and selling goods in bulk to another business which will eventually sell to end users.

This is where B2B websites play a crucial role as they help global buyers connect with manufacturers, wholesalers and exporters and vice versa. An example of B2B can be a plastic-bag manufacturing company supplying plastic bags to a textile mill for packing their finished goods.

Let’s say an automobile company from Japan wants to import/buy tires from a tire manufacturing company in Germany. The Japan

ese automobile company will visit a B2B website and look for tire exporters from Germany. The B2B website will show the details of all the relevant tire suppliers, exporters, wholesalers and manufacturers from Germany. The automobile company from Japan will then contact the company through the interface provided by the B2B website.

The same way, suppliers can also find potential buyers on a B2B website. They can search for buyers and contact the ones whose requirements they can fulfill. Hence, B2B websites end the tiring and expensive process of visiting different countries to find new trade partners.

B2B websites basically serve as an intermediary where both importers and exporters come and post their buying requirements or selling leads.

Buyers and suppliers must post their buying and selling leads on B2B websites because if they don’t post their leads, their businesses won’t be found in search results. Therefore, it is highly important to fully utilize the facility of posting products and selling leads on a B2B website.